2012-02-22T15:46:00-06:00 Zend_Feed_Writer http://www.caringbridge.org/careers/en CaringBridge Support support@caringbridge.org http://caringbridge.custhelp.com/app/home copyright footer text 2012-01-16T12:46:24-06:00 2012-02-22T15:46:00-06:00 http://www.caringbridge.org/career/interactive_marketing_specialist Marketing and Outreach CaringBridge Office Organization Summary: CaringBridge is a nonprofit 501(c)(3) organization offering free personalized websites to those wishing to stay in touch with family and friends during a significant health challenge. Our mission is to amplify the love, hope and compassion in the world, making each health journey easier. Primary Duties and Responsibilities: Researches, creates, tests implements and manages campaigns with Google, Yahoo!, Bing, Facebook and online display advertising channels. Provides recommendations, and best practices for emerging online marketing opportunities and tactics that assist in achieving CaringBridge’s organizational goals. Analyzes and reports on campaign data and adjusts accordingly using tracking and analytics to deliver maximum return on ad spend. Identifies, documents and coordinates opportunities which will improve website optimization (SEO). Stays current with all search industry developments and best practices including testing and optimization strategies. Coordinates the execution of Web site content to meet growth and awareness objectives. Maintains a deep understanding of online advertising metrics. Follows trends and reports on SEO, SEM and social media optimization. Maintains brand consistency (message and visual) across channels of communication. Establishes and sustains relationships with external vendors and contacts to result in favorable networks to support the current and future goals of the organization. Keeps manager informed of important developments, potential problems and related information necessary for effective management.  Coordinates/communicates plans and activities with others, as appropriate to ensure a coordinated work effort and team approach. Performs related work as apparent or assigned. Experience and Qualifications: Bachelor’s degree or equivalent in marketing, mass communications or related field.  3-5 years of experience in an interactive marketing position of similar responsibilities. 2 years of SEM experience. Experience working with analytics systems: Google Analytics, Omniture, WebTrends or similar experience. Strong self-starter with a record of success. Strong oral and written communication skills. Strong collaboration and teambuilding skills. Excellent organizational and planning skills. Excellent understanding of the diverse needs of internet users. Ability to cope with the rapid pace and constant change associated with the industry. Ability to successfully manage numerous projects simultaneously. Knowledge of CSS, Html, XHtml, PHP, SEO and web standards, Photoshop, Flash and Illustrator.  Experience with Microsoft Office.  Ability to communicate effectively, both orally and in writing with personnel and outside contacts.